Hi-J

Hi-J is an independent artist out of Sanford, FL who aims to reach the youth and young adult communities with positive messaging, and form a tight-knit community of activists.

Below you will find the design research & process that I conducted when creating his logo. We aimed to take inspiration from some of our favorite hip-hop artists. This moodboard research presentation was designed to present some  of the many possible directions that we could take in the design.

NOTE: All images, screen captures, and designs in the following moodboards were not designed by me, only collected for the sake of design research. They serve as conceptual images to show design direction, and all rights are reserved for the original creators.